Amusement Technical highlights ‘buy British’ campaign

UK amusement ride manufacturer Amusement Technical is promoting a ‘buy British’ angle to its sales campaigns as the company seeks to take advantage of the low exchange rate between sterling and the euro.

Owner and director Sean Brian is one of a number of UK based manufacturers looking to benefit from the current low pound to euro rate and believes it is an ideal time for operators in the Eurozone to be considering what is available from UK companies, as well as being an excellent opportunity for UK buyers to take advantage of the products and services on offer on ‘home ground.’

“This is a great opportunity for UK manufacturers supplying countries in the Eurozone,” explained Brian. “Current exchange rates mean we are offering products and services at a much lower price than our continental counterparts and we are looking to take advantage of this by promoting the fact to operators.

“On the other hand, it also means that for UK operators products sold from within the Eurozone are going to be considerably more expensive, so it makes sense for them to look closer to home for new attractions and support services. Amusement Technical already has a well established range of products and services on offer and we are currently adding several more rides to this. Hopefully operators will see the benefits they can take from this situation and recognise the fact that the UK has a lot to offer the amusement ride industry.”

Amusement Technical’s product ranges includes a number of children’s and family rides, such as the Rodeo Trail, Jungle Safari and Honey Pot Bears, with more recent additions to the portfolio being a mid-size panoramic tower, a Big Wheel, a monorail system, a dark ride transportation system and Wave Swinger. All are manufactured at the company’s premises in Preston, Lancashire, in north west England, while Amusement Technical also provides a variety of specialist engineering and refurbishment services to the ride industry.

“Up to now we have enjoyed much success with the Rodeo Trail, Jungle Safari and Honey Pot Bears and the new additions to the range will give customers more options for a wider age group. With the currency situation as it is, it is an ideal time for us to add to our range in this way and hopefully operators from abroad will take advantage of this, while those in the UK will also come to us instead of going elsewhere.”

As a specialist manufacturer of its own range of amusement rides and attractions, Amusement Technical’s capabilities cover every aspect of production, which is complemented by a full ride repair and refurbishment service. The expertise on offer covers all the skills required to repair or refurbish to an ‘as new’ condition individual ride components or complete rides, including electrical, mechanical, hydraulic, pneumatic and civil engineering disciplines, with the work being carried out either in the company’s own workshops or on site.